It's the details that make the difference.

I've spent much of my career looking at property.

First as an estate agent, then working as a personal assistant to a private client, where I managed a portfolio of properties across London and Europe and carried out property searches for family and corporate employees.

I've viewed countless houses and apartments, helped with countless moves and seen the good, the bad and the very expensive ways of doing things.

What struck me increasingly was how many properties were beginning to look the same. New developments lacked character, while beautiful older houses were sometimes being stripped of the very details that made them special in the first place.

Property has also always been part of my life.

I grew up on a farm where my father has built and developed homes, a commercial yard and four holiday lets. I've seen first-hand what goes into developing and maintaining property — and that good decisions aren't always the most expensive ones.

I've renovated my own home, managed the renovation a six-storey office and a three-bedroom Mayfair apartment and spent years managing properties and make spaces work for the people living in them.

That's where this business came from.

I don't consider myself an interior designer, and I'm not trying to be one. I'm interested in how a property works, what it needs, what it doesn't need and where a little thought can make a big difference. I love the challenge of finding a product for less but not compromising on quality.

Sometimes the answer is a renovation. Sometimes it's better maintenance. Sometimes it's simply the right light, a different piece of furniture or a detail that makes a room feel finished.

My aim is simple: to help people make their properties better, more individual and more enjoyable — without spending money for the sake of it.

Because it's the details that make the difference.